The Marketing Department

Aberdeenshire Council

Aberdeenshire Council / GetAbout Partnership

Graphic Design ⬢ Product Design ⬢ Print

Aberdeenshire Council GetAbout badges
Pin badges

Pin badges

Tote bags

Tote bags

Aberdeenshire Council GetAbout tote bag
Aberdeenshire Council GetAbout children's passport
Aberdeenshire Council GetAbout children's passport
Children’s passports

Children’s passports

Aberdeenshire Council GetAbout children's passports

About the client

The GetAbout Partnership is a multi-agency consortium of public sector organisations in Aberdeenshire. It is committed to encouraging and supporting people to be more active, to access public services and to consider different modes of transport when doing so.

What did they need?

A project being led by Aberdeenshire Council, they required 6 landmarks around Aberdeenshire to be silhouetted and used across a range of products. These products were to be used as part of a spring-time event promoting the landmarks. The landmarks were:

  • Bridge of Alvah, Banff

  • Dunnottar Castle, Stonehaven

  • MacDuff Harbour, MacDuff

  • Oldmeldrum Town Hall, Oldmeldrum

  • Scotty Tower, Banchory

  • Westhill Compass, Westhill

What did we do?

Having silhouetted the landmarks, we created pin badges and tote bags that each participant in the event would receive as they visited each of the landmarks. Discussions took place around the involvement of children and we were then asked to create a passport of each child. We designed these to look as much like a traditional passport as possible but using the vibrant colours to engage with children. We prescribed a unique stamp to each landmark page, the children can have the date of their visit completed in the stamp.

The assets were well received by Aberdeenshire Council and some elected representatives commented on them:

Cllr Peter Argyle, Aberdeenshire Council’s Infrastructure Services Committee chair, said: “This is a really innovative way to encourage residents, families and visitors alike to partake in gentle exercise whilst learning about Aberdeenshire’s rich history and cultural heritage. I would like to thank the Smarter Choices, Smarter Places programme for their generous funding for this worthwhile initiative.”

Committee vice chair, Cllr John Cox said: “I am really impressed with the design of the colourful treasure trail maps and the care and attention to detail that has gone into the pin badges and tote bags. I hope that people across Aberdeenshire will enjoy completing each trail over the coming months. The fact that this is a free activity will no doubt encourage all people to take part. I would like to wish all those participating the very best of luck.”