Gold Country Yoga

⬢ Social media marketing
⬢ Video scripting

Gold Country Yoga is a yoga studio which offers in-person, on-demand and zoom classes for people of all ages and abilities. Consisting a husband and wife team, it operates out of Sonora, California.

Due to the coronavirus pandemic and the cessation of communal sporting activity, the company desired to increase awareness of its on-demand offering through social media advertising.

We scripted short videos and distributed these on the company’s Facebook and Instagram, directing targeted audiences to the Gold Country Yoga website. We kept tabs on the video campaigns using Facebook analytics and reported on campaign success, making adjustments to our messaging and targeted demographics to drive engagement.