Make Do & Grow

⬢ Communications
⬢ Design
⬢ PR
⬢ Website

Make Do & Grow is a community interest company based in Glasgow, which supports families to develop their creativity and adopt sustainability practices (i.e. reduce and reuse). The company has a second-hand shop and ‘Toy Library’, both situated in Govan, and also runs craft workshops and other creative events.

Make Do & Grow sought a marketing team to simplify their existing website, whilst integrating new core features such as a ticket sales feature for the company’s events. Much as their website had become cluttered since its inception, they were also struggling to find a way to describe all the disparate things in their wheelhouse — from running kid’s parties to saving the planet. The company needed a communications drive which plainly described their goals and emphasised them as having a community-interest mandate, despite being a commercial enterprise.

Having seen our work for other Govan-based organisations, we were the Make Do & Grow team’s first port of call for this undertaking. We quickly got to work building a website with e-commerce functionality, integrating newly devised copy based on guidance we received during the project’s kickoff workshop. We then sought to get this copy wider exposure, contacting key media outlets — press release in hand — for spots on local and national news relating to the cost of living crisis. We coordinated with the media outlets concerned and trained the company’s staff team on key talking points. The resulting coverage helped raise Make Do & Grow’s profile out-with their geographical confines and boosted membership of their Toy Library.