Stepping Stones for Families
⬢ Branding
⬢ Communications
⬢ Design
⬢ Print
⬢ Templates
⬢ Website
Stepping Stones for Families is a family support charity. It has worked alongside children, young people and families for 30 years, tackling the effects of poverty and disadvantage.
We were asked by Inspiring Scotland to help Stepping Stones for Families devise a new communications strategy. After an assessment of its existing marketing assets, we felt that the charity’s existing brand didn't accurately reflect its work.
We undertook a full rebrand of Stepping Stones, giving it a new visual identity. We designed a website, promotional materials and other marketing collateral, and devised a new social media strategy. A brand toolkit was created to help ensure the brand was used appropriately by staff, partners and funders moving forwards.
You can read a full account of our rebrand for Stepping Stones here.
Additionally, following this work our CEO Christopher Graham was appointed to the Board of the charity, later being elected its Chair.
10x
more engagement on social media
20,000
unique visitors since launch (45% increase to date)
Increased
brand visibility in and out of the third sector
“Some time ago, we recognised that our social media profile was at best poor and at worst invisible. It did not reflect the amazing work delivered by our community-based services. So how could we upgrade our social media without the necessary resources? With the help of Inspiring Scotland’s Pro Bono offer we found the answer.
A meeting was arranged and along came The Marketing Department. This was the start of a journey that completely transformed our social media; re-built our website and upgraded our promotional material. In fact, we carried out a total re-brand of the organisation, and all within 6 months. We are immensely proud of our new image, our new website and our collaboration with TMD and we appreciate the Pro Bono support from Inspiring Scotland which made this possible.”
— Isobel Lawson, Chief Executive, Stepping Stones for Families