SWAN

Scottish Workplace Networking for LGBT People

⬢ Design
⬢ Print
⬢ Website

SWAN is a charity which offers networking opportunities to members and friends of the LGBT+ community in Scotland. It has an active stake in improving inclusivity for LGBT+ people in Scottish workplaces.

In order to grow its network and continue to engage its members, SWAN needed to improve its online presence and SEO. It also desired to use its brand in more dynamic ways, without radically changing design elements.

We built the new website on a more flexible platform than the previous site, giving SWAN the opportunity to conduct network surveys, take bookings and sell tickets. We also designed a roller banner out of the existing SWAN brand, featuring interconnected colourful triangles to represent the coming-together of LGBT+ people that SWAN facilitates.