Joey Baker
Content Manager

Joey is an experienced creative with a drive for crafting impactful and straightforward communications. With a focus on planning and delivering campaigns, Joey leads on content for media releases, websites, social media, and research reports in close collaboration with TMD’s clients. As an all-round team player, he is also skilled in various content management systems and video editing.
 
Having joined TMD in 2021, Joey brings a wealth of knowledge and experience to the team. He graduated from the University of St Andrews with a degree in International Relations and Management, where he immersed himself in a range of creative endeavours alongside his studies. Through writing, directing, and producing theatre, Joey cultivated his storytelling abilities, which he now combines with his enthusiasm for current affairs to create content that meets the moment.
 
Joey's involvement in TMD's net zero initiatives led him to represent the agency at COP26, an eye-opening experience that highlighted the urgency of global biodiversity loss. Inspired by this, Joey dedicates his spare time to conservation volunteering, collaborating with organisations such as RSPB and Butterfly Conservation UK.