eCommerce: How to Get Customers Buying Your Products

You might have the most beautifully designed website, have spent hundreds of pounds on advertising, but you still aren’t making any sales. We are going to give you the lowdown on how to get customers buying your products from your online shop.

Make Your Website Clear

Simplify the design of your website. It might be the most wonderful-looking page you have ever seen, but does it direct the customer to the products in a clear and easy-to-use way? Think about what information you have on each page and cut it in half. You only need to have the information that is relevant. Your blogs can be as full of descriptive writing as you want, but your website should showcase the products.

This means to have the product, its name, and a short description highlighting the source of the product and what it is in simple and clear formatting. The price with and without postage and any other information you deem absolutely necessary.

Make sure You Display Credentials

Have a page on your site devoted to your credentials. Let customers get to know you, your business and how it all started. Tell your story. 

Ensure your creative agency creates a logo and a brand identity, and don’t forget to use it on your website, socials and packaging. This is how people will remember you and type in your site name, so it helps to have the name of your business on it and make sure it links people directly to your site.

Make Your Website Fast

A website that's slow to load can kill of any potential sales. Customers are not going to sit and wait for your page to load. Online shopping is fast paced, and a slow website promotes the idea that you are an unprofessional business. 

If you have large images then make sure you resize them to make them smaller or a lower resolution. Make sure they still look good though as to showcase your products aesthetically.

Have a Buy Button

A giant, clearly displayed buy button that links straight to the shopping trolley can be a great way of achieving sales. Customers might only think for a split second before choosing to buy. By giving them the button, you are enabling them to be spontaneous and this will get you lots more sales. 

As well as the buy button, you should ensure that there are a few steps that customers have to take before buying as possible. Look at other shops for ideas on how you can do this, and read blogs on how to use your own specific website, be it WordPress, freewebstore or a co.uk site.

Offer Free Shipping 

If you take the time to up your prices and offer free shipping, you could save a lot in the long run, plus it might actually be more cost-effective for your customers. You can work the cost of shipping into your prices and up each product price by a little. If you have a best-selling item, put a few extra pounds onto that. Be careful you don’t underdo it and lose out on your profit margin or overdo it and lose customers due to excessive prices.

Always have a good look around before you decide on your eCommerce site, it may be worth paying a small fee each month even if you don’t have a lot of money to set it up with. Some sites seem to be far better than others. A great tip is to see what other people are using who have a similar business to you, look at those businesses that started recently and are progressing at a phenomenal rate. You can almost 100% guarantee that they will have excellent webpages and eCommerce shops.