RUTS (Rural & Urban Training Scheme) has been offering vocational training for young people in the east of Scotland for over 40 years. The charity helps young people enhance their employability skills, gain qualifications and fulfil their potential, through hands-on courses in the realms of bike mechanics and general fitness. Delivering its services across schools and a range of partner agencies, RUTS has a strong track record of engaging young people often deemed ‘hard to reach’.

Despite its longstanding reputation, RUTS recognised the need to refresh its brand and maximise the impact of its visual identity across all touchpoints. That's where TMD stepped in. Having gained an understanding of RUTS' mission and vision, we began a process of revamping the charity’s digital presence. Our first task was to completely overhaul the RUTS website. We expanded on RUTS’ existing colour palette to craft a visually appealing platform that leaves a lasting impression.

The website now serves as a dynamic showcase of RUTS' experience and innovation, featuring a bespoke silent video on the homepage that succinctly communicates the organisation's purpose. In tandem, we extended RUTS' refreshed visual identity to printed course booklets, ensuring consistency in marketing materials. By aligning the design language of both the website and printed assets, we created a cohesive brand experience that reinforces RUTS' commitment to excellence and empowers them to make an even greater impact in the community."