The New TMD!
by James Anderson
Since The Marketing Department was established in November 2015, we have been privileged to work on some great projects. 32 branding and design projects, 34 websites, thousands of business cards, flyers and banners created for a number of clients, 3 conferences, 2 launch events and an office move. This doesn’t event begin to scratch the surface of everything we have achieved, and it doesn’t include all the exciting new projects we are currently working on.
Our own brand and visual style, designed in 2015 by our CEO Chris, has grown and adapted in that time. The creation of the brand-mark, referencing a sunrise, symbolised where The Marketing Department came from and what our vision was for our clients. Over time the brand grew to include a strap-line of sorts, “created by The Marketing Department in Scotland.” Only when both we and our clients are happy with the work produced that we add this to our work.
Working across multiple industries with incredibly varied clients has been a joy for me, every day is different in the office and this keeps me and the whole team determined and motivated. One thing began to become more apparent though, and that is that most of our clients, and we ourselves now referred to The Marketing Department as TMD. Short and snappy, and now with a wider understanding of what and who TMD are, we adopted this for our own web domain, email and social media presences.
Fast forward to spring 2019, we decided to develop a new website, one that showcased our work in a much more direct and confident way. Through the planning stage, there was a sense in the room that it was time for a new bold visual style, one that encapsulated the idea of TMD, so it was agreed, it’s time for a rebrand.
I have a process that I and the team go through whenever we start a branding exercise for a client. It’s important to learn as much as possible from all stakeholders, the business owner, staff, customers etc. So beginning this process within TMD, I very quickly found it’s not so easy to be critical with your own branding, I guess I finally understood how some of our clients feel. However, I said to Chris, “today you are the client.” We started by looking through all of our work, remembering a lot of the different conversations we have had internally and with clients about their branding. Then moved onto our plans for the future, our aspirations and how we should identify.
One of the things I hear a lot is the idea of “thinking outside the box.” It may be cliché but there is an element of truth to it. However, my job is to bring fresh ideas to a client’s business, it’s not to think outside the box but to look inside, understand the culture of a business, its work and its goals, bring all these things together to create a new box.
From that idea our new brand began to take shape. A 3D cube / box comprised of different elements with “TMD” at its core. The yellow is an homage to our first brand with the other colours chosen to compliment this.
Like our new style? Let us know what you think!